Social &
Content
Portfolio

Keely Uchida on set, black and white editorial portrait
on set for Paul W. Downs, creator of “Hacks”
Communications Content strategy Social media
Reels Product photography Brand strategy UGC Editing Content days Community Reels Product photography Brand strategy UGC Editing Content days Community

About

Roll 01 / who you're hiring

Keely Uchida, headshot
headshot

I build audiences for arts organizations, and I can show you where the numbers moved.

Communications and content strategist with a CalArts BFA and a Johns Hopkins MA in Communication. I manage social media and communications for the School of Dance at CalArts, where I've grown following by more than 30% and supported year-over-year enrollment increases of 17%.

My background is unusual for this field, and it's the reason the work lands. I came up as a dancer and movement director — credits in Man About Town, Flaunt, Hunger and RollaCoaster, plus commercial work: a session with John Legend, a print campaign for United Airlines, and shoots for Google across Beam, Pixel and Nest. I know what a shoot day actually costs, what a performer can give you on the fifth take, and how to make thirty seconds carry a whole program.

CalArts BFADance
Johns Hopkins MACommunication
Based inLos Angeles
Published in4 titles
STATUSopen to roles
What I can offer

Capabilities

Strategy through execution — I do the planning and then I do the work.

Selected work

The work

CalArts School of Dance30%+ growth · social channels
Enrollment campaign17% YoY · applications
Holistically LovedReels series · doula brand
Legacy at the Promenade brand book cover Flip through
Legacy at the PromenadeBrand book · real estate
Editorial movement direction, black and white studio portrait
Print editorial
Movement
Movement directionFlaunt · RollaCoaster
Contents Man
Contents Beauty
Editorial movement directionFlaunt · RollaCoaster
Man About Town cover featuring Rupert Friend, Spring/Summer 2022
Man About TownMovement direction · editorial
Hunger magazine cover featuring John Legend, Family Affair Flip through
CommercialJohn Legend · session
30%+Social following growth
17%YoY enrollment increase
$1.2M+Donor initiatives supported
4National titles published in
Tools & kit

Toolkit

What I plan in, build in, and measure with.

Strategy & planning

  • Editorial calendars
  • Channel strategy
  • Campaign planning
  • Asana / Notion
  • Audience research

Edit & design

  • Adobe Premiere Pro
  • Photoshop
  • CapCut
  • Canva
  • Lightroom

Management

  • Meta Business Suite
  • Later / Sprout
  • Google Analytics
  • Mailchimp
  • Monthly reporting

Let's create stories
worth sharing together

Tell me about the organization and what you're trying to grow. I'll come back with a point of view.

keelyuchida@gmail.com