Social &
Content
Portfolio

I build audiences for arts organizations, and I can show you where the numbers moved.

Communications and content strategist with a CalArts BFA and a Johns Hopkins MA in Communication. From 2022 to 2026 I managed social media and communications for the School of Dance at CalArts, where I grew following by more than 30% and supported year-over-year enrollment increases of 17%. I built and led the digital content team there, ran paid campaigns across Meta, Google and LinkedIn, and shipped 100+ posts a year against the recruitment calendar.

Now I work freelance: I run communications and day-to-day operations for Burbank Dance Academy and take on short-form video and brand work for lifestyle and wellness clients — recent ones include Weelicious and Holistically Loved, including a Weelicious reel that hit 147K views on a page that usually tops out at 20K. On a contract with Allevalux, a lighting-technology startup, I ran the company's LinkedIn and grew views per post from 400 to 2,000.

My background is unusual for this field, and it's the reason the work lands. I came up as a dancer and movement director — credits in Man About Town, Flaunt, Hunger and RollaCoaster, plus commercial work: a session with John Legend, a print campaign for United Airlines, and shoots for Google across Beam, Pixel and Nest. I know what a shoot day actually costs, what a performer can give you on the fifth take, and how to make thirty seconds carry a whole program.