About
Roll 01 / who you're hiring
I build audiences for arts organizations, and I can show you where the numbers moved.
Communications and content strategist with a CalArts BFA and a Johns Hopkins MA in Communication. From 2022 to 2026 I managed social media and communications for the School of Dance at CalArts, where I grew following by more than 30% and supported year-over-year enrollment increases of 17%. I built and led the digital content team there, ran paid campaigns across Meta, Google and LinkedIn, and shipped 100+ posts a year against the recruitment calendar.
Now I work freelance: I run communications for Burbank Dance Academy and take on short-form video and brand work for lifestyle and wellness clients — recent ones include Weelicious and Holistically Loved. On a contract with Allevalux, a lighting-technology startup, I ran the company's LinkedIn and grew views per post from 400 to 2,000.
My background is unusual for this field, and it's the reason the work lands. I came up as a dancer and movement director — credits in Man About Town, Flaunt, Hunger and RollaCoaster, plus commercial work: a session with John Legend, a print campaign for United Airlines, and shoots for Google across Beam, Pixel and Nest. I know what a shoot day actually costs, what a performer can give you on the fifth take, and how to make thirty seconds carry a whole program.
